In 1996, the first MBT shoes in the world was created. In 1998, the headquarter of Masai Marketing & Trading AG MBT was settled in Winterthur, Switzerland. MBT entered into the markets of German and Austria, etc. during 1999 to 2000 and during 2001-2002 MBT entered into the markets of UK, North Ireland and South Korea. MBT opened stores in Japan, Canada and Australia in 2003. Spain, Portugal, Italy, Denmark, Norway, Belgium, Singapore markets were explored by MBT during 2004 to 2005. The US and mid European markets were opened by MBT during 2006 to 2007. During 2008 to 2011, MBT expanded the European market to East European countries and in 2012, MBT entered into Chinese market. From the birth of the brand as of now, MBT has been followed by the global consumers and MBT shoes are available over 55 countries and regions.
During a visit abroad, Swiss engineer Karl Muller found walking barefoot in the rice fields to alleviate his back pain. Return to Switzerland, Karl Muller set about to develop a barefoot technology, the ground must be hard walk in the city, to create a similar paddy fields or the East African savannah soft ground is not flat, after years of painstaking research and development, Masai barefoot technology was finally put into the market. MBT shoes are sold in more than 60 countries around the world; this revolutionary product sales of about 4 million pairs annually, and gradually Asians accepted, set off a burst MBT boom in Southeast Asia, well-known artists Eason Chan, Faye Wong, Xu Hao Ying are was wearing MBT shoes debut. In other countries, such as Madonna, Arnold Schwarzenegger and other celebrities are a big fan of MBT.
The Swiss MBT shoes are renowned as “the world’s smallest gym”. MBT adopts Masai barefoot technology which owns a untraditional curved sole structure in the fashion world. The health correction function of MBT shoes are certified by 20 medical reports of the 40 universities. MBT shoes can activate and tone your muscles; be good for your whole body (not just your feet); help you burn more calories whether walking or standing; and increase your well-being. When walking in MBT shoes, the ground no longer feels flat and stable, so the body has to compensate and create stability. This activates the whole body, increases back muscle activity, improves posture, tightens buttocks and thighs and even burns more calories. All while reducing stress on the ankle, knee and hip joints. And with extensive scientific documentation to back up these claims, healthcare professionals around the world are now recommending MBT footwear in the treatment of backache, musculoskeletal injuries and other physical pains. The key to the function of MBT shoes is the curved sole construction. Its integrated balancing area requires an active and controlled rolling movement and can help the body to improve balance and posture while standing and walking. Over 40 research projects have been undertaken with universities in Europe and North America and several studies have been published in a number of peer-reviewed journals. Such peer-reviewed studies are evaluated by researchers in relevant fields, and are only recommended for publication if they meet certain expected standards of expertise.